Please be advised that this video contains some strong language -- censored, but still there.
Tuesday, February 22, 2011
Monday, February 21, 2011
TV industry turns to 'water cooler' phenomenon to boost viewership
In a recent New York Times article entitled "TV Industry Taps Social Media to Keep Viewers’ Attention," which was published yesterday, Brian Stelter (along with contributor Jennifer Preston) draws attention to a new marketing tool various media sources are using to attract viewership.
Many Prime-Time programs are now being accompanied by online applications, surveys and streams, at least some of which are available during the time slots of the shows themselves. The idea is to capitalize on contemporary viewers' heavy use of online networking sites -- Facebook, Twitter, etc. -- and propensity to multitask while watching television. The former is especially important to television executives, since many people use social media to chat about their favorite programs.
Stelter puts it this way: "It’s as if people are gathered around the online water cooler — and the television executives are nervously hovering nearby, hoping viewers keep talking and, by extension, watching their shows."
Click here to read the full article.
Many Prime-Time programs are now being accompanied by online applications, surveys and streams, at least some of which are available during the time slots of the shows themselves. The idea is to capitalize on contemporary viewers' heavy use of online networking sites -- Facebook, Twitter, etc. -- and propensity to multitask while watching television. The former is especially important to television executives, since many people use social media to chat about their favorite programs.
Stelter puts it this way: "It’s as if people are gathered around the online water cooler — and the television executives are nervously hovering nearby, hoping viewers keep talking and, by extension, watching their shows."
Click here to read the full article.
Wednesday, February 16, 2011
Monday, February 14, 2011
New study urges children and teens to avoid energy drinks
A recent report published in the medical journal Pediatrics, urges pediatricians to better inform their patients -- and patients' parents -- about the dangers of energy drinks and to discourage ther use by children and teens.
Lindsey Tanner shares some of the details of this report in her article, "Pediatrics report details risks from energy drinks," which was published this morning at 12:02 a.m. ET. Additionally, she cites the experience of 18-year-old Dakota Sailor, who suffered a seizure and was hospitalized for five days after drinking two large energy drinks.
While "research is lacking on risk from long-term use and effects in kids — especially those with medical conditions that may increase the dangers" (according to the Pediatrics study, as cited in Tanner's article), major effects that set in immediately after the consumption of energy drinks include rapid heart rate, epilepsy and hallucinations, among other things. This is according to the American Association of Poison Control Centers, which also report that of the more than 300 cases of energy drink poisonings among kids in 2011, 25% involved children younger than six.
Tanner writes that the American Academy of Pediatrics will soon be coming out with a clinical report "that may include guidelines for doctors."
Click here to read the full article.
Lindsey Tanner shares some of the details of this report in her article, "Pediatrics report details risks from energy drinks," which was published this morning at 12:02 a.m. ET. Additionally, she cites the experience of 18-year-old Dakota Sailor, who suffered a seizure and was hospitalized for five days after drinking two large energy drinks.
While "research is lacking on risk from long-term use and effects in kids — especially those with medical conditions that may increase the dangers" (according to the Pediatrics study, as cited in Tanner's article), major effects that set in immediately after the consumption of energy drinks include rapid heart rate, epilepsy and hallucinations, among other things. This is according to the American Association of Poison Control Centers, which also report that of the more than 300 cases of energy drink poisonings among kids in 2011, 25% involved children younger than six.
Tanner writes that the American Academy of Pediatrics will soon be coming out with a clinical report "that may include guidelines for doctors."
Click here to read the full article.
Thursday, February 10, 2011
Upcoming events of interest
Here are a couple of local events happening in the near future that might interest some of our staff and Coalition members:
Batavia Players: "Love Lines"
This is an original play written and directed by Pat Burk, a former DFC Coalition member and local theater veteran. It consists of a series of vignettes related to everyone's favorite February theme: love. Characters range from Burk's own parents to Nancy Reagan!
"Love Lines" is the first Batavia Players performance at their new Harvester 56 Theater (see Jan. 6 article on The Batavian). Performances are at 7:30 p.m. tomorrow, Feb. 11, and Saturday, Feb. 12. Tickets can be purchased at www.showtix4u.com or at the door.
Muckdogs: Hot Stove Dinner
Held annually, the dinner is hosted by the Genesee County Baseball Club. It's a great opportunity for fellowship among local sports fans, artists, businesses and friends. Tickets are $25 for adults and $15 for children 12 and younger.
Please see today's Daily News announcement for further details.
Batavia Players: "Love Lines"
This is an original play written and directed by Pat Burk, a former DFC Coalition member and local theater veteran. It consists of a series of vignettes related to everyone's favorite February theme: love. Characters range from Burk's own parents to Nancy Reagan!
"Love Lines" is the first Batavia Players performance at their new Harvester 56 Theater (see Jan. 6 article on The Batavian). Performances are at 7:30 p.m. tomorrow, Feb. 11, and Saturday, Feb. 12. Tickets can be purchased at www.showtix4u.com or at the door.
Muckdogs: Hot Stove Dinner
Held annually, the dinner is hosted by the Genesee County Baseball Club. It's a great opportunity for fellowship among local sports fans, artists, businesses and friends. Tickets are $25 for adults and $15 for children 12 and younger.
Please see today's Daily News announcement for further details.
Wednesday, February 9, 2011
Monday, February 7, 2011
Super Bowl commercials and clever marketing
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