I came across an article on Yahoo!'s TV Blog entitled "The 13 Most Talked-About Commercials of 2010." It was written by Lindsay Robertson and Tara Ariano, and published last Tuesday.
I picked a few videos that illustrate some of the key tools used in the media to attract consumers. You'll notice that all of them use humor and/or star power to promote goods and services.
LOGITECH -- KEVIN BACON
PLANTERS -- ROBERT DOWNEY, JR. (A.K.A. "SHERLOCK HOLMES")
NIKE -- TIGER AND EARL WOODS
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