Monday, October 22, 2012
Red Ribbon Week
Red Ribbon Week is the oldest and largest drug prevention campaign in the country. It serves as a vehicle for communities and individuals to take a stand for the hopes and dreams of our children through a commitment to drug prevention and education.
The Red Ribbon Campaign commemorates the ultimate sacrifice made by DEA Special Agent Enrique “Kiki” Camarena, who died at the hands of drug traffickers in Mexico while fighting the battle against illegal drugs to keep our country and children safe. The Red Ribbon Campaign also became a symbol of support for the DEA’s efforts to reduce demand for drugs through prevention and education programs. By wearing a red ribbon during the last full week in October, Americans demonstrate their ardent opposition to drugs.