Friday, July 24, 2009

Media Literacy - Who are the audience for this ad?

Today I am starting a new thread on the GCASA Cares blog tagged media literacy. We will be looking at the insidious assault on our youth by the corporatized drug pushers of our society.

Who do you think this ad is targeted to? Would kids like it especially 8,9, and 10 year old boys? What is the likelihood that they would want to emulate the behavior of the man who winds up with the beer?

What would you say to a 3rd, 4th, or 5th grade student about this ad?

What kind of TV shows do you think this ad will be played on?

Video lasts 0:30

This is article #1 in a series on Media Literacy.

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