In Albany, NY, the message is "a drunk driver is as dangerous as a misguided missile."

From Albany Times Union published on 12/12/09

Ed Frank's message is simple: "A drunk driver is as dangerous as a misguided missile."
That's why he created a large missile with an anti-DWI slogan painted on its side.

As the founder of Choices 301, Frank, a retired deputy chief from the Colonie Police Department, knows the dangers of drinking and driving. His mission has often involved adopting new methods to promote his message, but the missile is a new tactic.

"When you think about the devastation that comes with that drunk behind the wheel and the lives that are lost needlessly, the missile represents exactly what we want it to do," Frank said. "You get behind the wheel ... you have no control whatsoever of that motorized machine."